Pro skater, fashion and merchandise business mogul, reality TV superstar, venture capitalist– you name is, Rob Dyrdek has succeeded at it.


Despite becoming a household name for his comedic skits and antics on his MTV shows ‘Rob & Big,’ ‘Rob Dyrdek’s Fantasy sbobet88 Factory,’ and ‘Ridiculousness,’ Rob is a skater first and foremost. 


He started skateboarding at the tender age of 12, and would later go pro at 16 and open up his first business venture before he even turned 18. 


Years down the line, he would go on to compete in the X-Games, and while he never placed in the two times we competed, he did set twenty-one separate Guinness World Records for skateboarding as part of his MTV shows.


Following this success, he was then able to set up the premier competitive skateboarding association Street League Skateboarding (SLS) and his venture studio, Dyrdek Machine. 

Rob Dyrdek shows off his skills in a game of skate with Eric Koston at the Battle of the Berrics


But how to account for his rise to the top? Rob tells it best:


“More than anything, it is on the individual. At the core of that is inspiration. I am very patient. If you allow things to unfold the way they are meant to happen and not let the highs be too high or the lows be too low, you will always reach your potential,” he says. 

Determination to succeed

Rob was born in Kettering, Ohio where he was given a board by pro skater Neil Blender. 


It was not long until he was also sponsored by the team that sponsored Neil. When he turned 16, Rob ditched senior year of high school to graduate early and pursue becoming a professional skater. 

Rob Dyrdek competing in the Tampa Pro in 2007


“I was a pretty driven young man,” Rob says in an interview with Azteen Magazine. “I was so focused on becoming a pro skateboarder. I would sit in school and think about all the tricks I was going to do, then I’d get out of school and skate until they made me come inside.” 


When he turned 18 and already with the prospect of business in his head, he moved to San Diego with Neil and together, they founded the Alien Workshop skateboarding team. At this stage of the game, Rob was already a growing name in street skateboarding.



A couple months later, he was discovered by the Droor Clothing team (now known as DC Shoes) and the world was introduced to Rob Dyrdek for the very first time. Rob would continue on to work with DC right up until their acquisition by Quiksilver.


In an interview with Medium, Rob reveals his commitment and loyalty to the brand as one will always stay with him.


“I bleed DC and that’s why they’re a part of everything I do. And the reality is for as long as I live, I’ll always be part of them,” he says.



DC Shoes went on to sponsor Rob from 1995 to 2016. At present, he is still sponsored by Silver Trucks, another company he helped establish in 2003, EA Skate, and Monster Energy. 


The Birth of a Mogul Rob Dyrdek

Rob’s first company was Orion Trucks. They sold skate parts. While working with DC Shoes, he had the taste of entrepreneurship through shoe design for the first time. This was what led him to open and close various companies including a hip hop record label and a skate shop. 


At present, Rob’s properties include Wild Grinders, the animated show and the Street League Skateboarding. He also founded business incubator Dyrdek Machine, Black Feather Whiskey, Ultracast, and then acquired DND Distribution, the holding company of Alien Workshop. In addition to all these, he also holds partnerships with various brands including Rogue Status with musician Travis Barker and NASCAR to produce live 360 virtual reality broadcasts. He is also an investor with UFC, Beach Whiskey, Beatbox Beverages, and Stance. 

When asked about what he credits to his early success, he names his unique perspective on the ‘skateboarding business’ that allowed him to grow his and his brand partner’s companies. As a sponsored professional skateboarder, he used his influence to make new designs and concepts popular. This would include a rising footwear and apparel brand, the first professional skateboarding league, and the first-ever skateboarding channel, ETN. 


He used the same approach to co-create and executive produce his first television show, “Rob & Big” on MTV. That first show’s success led to more of its kind in the likes of “Rob Dyrdek’s Fantasy Factory.” 


It was through these shows that he was able to promote skateboarding and actually unlock several world records.  Though some have already been surpassed, these records include: longest 50-50 rail grind, longest board slide, highest skateboard ramp jump into water, farthest reverse ramp jump by a car, and riding the longest skateboard with LA mayor Antonio Villaraigosa.


During this time, Rob also opened his first Safe Spot Skate Spot, a program developed by The Rob Dyrdek/DC Shoes Skate Plaza Foundation to support legal and safe skate spots for communities interested in developing skateable terrain for their skateboarders.


According to Rob, he had difficulty finding a place to skate as a child because he was always getting kicked out or ticketed. Hence, when he had the money to make a change, he wanted to give back. The first park he opened was in his hometown in Kettering. He then built an indoor skate park called the TF (training facility) in San Diego, California. 


Because of the immense amount of positive reception his shows were getting, Rob decided to launch his own production company, Super jacket. It was through this, that another one of his popular shows came to life- “Ridiculousness.” Other shows on the up and up from the company were “Nickelodeon’s Mega Life & Crashletes and CMT’s The Dude Perfect Show. He also created the animated series Wild Grinders, where he also lends his voice talents to the main character, Lil Rob.


 Rob Dyrdek gives a tour of the set for the ‘Fantasy Factory’


Once he grew tired of Hollywood, he would then eventually open up his full-service venture studio, Dyrdek Machine, shortly after. This studio now stands to represent Rob’s financial investments and his passion for partnering up with entrepreneurs who are what he calls  “Do-or-dier.” 


According to his website, a ‘Do-Or-Dier’ are those having fortitude, work ethic, grit, determination, and unwavering self-belief to turn their passions into reality. 



This mentality and hard work in full tow, Rob was crowned one of the ‘most influential skateboarders of all-time’ by FoxWeekly in 2014.

The premier skate competition

Passionate in his craft and aggressive in his executions was how Rob created the Street League Skateboarding contest. 


“Street League is our NBA,” he says. “It is about growth and sustainability. What I have done within our culture is organize it and bring it into the mainstream so that there is finally a place for these half athletes, half rock stars to shine.”




Street League Skateboarding Games featuring Eric Koston and Shane O’neill


SLS has come from a small local competition to an international competitive series in professional skateboarding since its inception in 2010. The SLS would feature 25 big pro skater names and even bigger prize money. Specifically, the biggest prize money in action sports history. The league offered $1.6 million for its championship event broadcasted on ESPN in 198 countries, the highest overall purse in the history of the sport.


It all began with Dyrdek, who was unhappy with the state of professional skateboarding competitions and consequently developed the flaws he noted and implemented in the SLS. 





Caption: The SLS featured only the best so much so that a 9 Club was established


While the inaugural year of SLS was only a four-stop arena tour, SLS has partnered with World Skate eight years down the line, under which it became the body’s official world tour series and world championship through 2020. As a result, the SLS World Tour has also become the main qualifying path for skateboarding at the 2021 Tokyo Olympics. 

Settling down


Now at age 46, you would not catch Rob grinding on rails as much as hosting another MTV show. Instead, he is focused on building brands alongside other entrepreneurs and spending time with his family. At present, he is now a father of two and married to an American-Filipina beauty queen, Bryianna Noelle Flores.


Rob Dyrdeck Wife and Kids


Despite this and the many verticals he’s crossed throughout his life however, Rob still largely identifies with what he’s always called himself: a street skater. Rob has settled
down with his wife, Bryiana Noelle Flores, and their two children — son Kodah Dash, 3, and daughter Nala Ryan, 2.


“No matter what I do, how much money I make, where I live, or what kind of car I drive, the stuff I skateboard on is the same stuff that every other kid in L.A., every kid in the country, everybody in the world is skateboarding on. In skateboarding, you’re never bigger than the streets,” he says.


As a tribute to his roots, he also continues to work hard to keep kids off the streets and into the skate parks he has built all over the city. In addition, he encourages a work hard/play hard mantra to the youth to which he attributes all of his success.

Caption: Rob speaks with Bloomberg on his campaign to make skateboarding an Olympic sport


 “Life is about progression and growing. You’re either moving forward or else you’re standing still or going backwards, and YOU control your growth process. Don’t get stuck somewhere because of circumstance. The American dream is alive and well. That’s cliché, but it’s true, it’s real. Stay driven and chase that dream,” Rob says.



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